WTC Ironman Access Program

WTC Ironman Access Program

Today the WTC announced a new program regarding the Ironman Access program. For $1000 annual fee, you get:
Ironman Access Membership Program Benefits

*Exclusive advance registration to Ironman events
*Two VIP passes per registered event
*One-year subscription to LAVA Magazine 
*2011 Ironman Lottery entry plus second chance
*2010 Ford Ironman World Championship NBC broadcast DVD
*Twenty percent discounts on Ironman partner products at and on-site event retail stores
*Official membership ID card 

The conversations were non-stop today on the web on this new program. Here are some links to the online discussions. forum forum
Ironman’s facebook page
Brian Brode’s facebook page
 or just go to and search “ironman access” – you’ll see a lot of posts there with links to blogs.

What do you think about the program? Does it hurt or help the sport and the Ironman brand?

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Nicole Odell